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‘Not all cancellations are made the same’

by  in Comic News Comment
‘Not all cancellations are made the same’

After sparking online discussion last week, Marvel Executive Editor Tom Brevoort returns to tackle a somewhat less-dicey topic: how the decision is made to cancel a title:

There are numerous factors that can keep a given title afloat when these [direct-market sales] estimates make it seem like a sure fatality: strength in another marketplace, or through subscriptions, or as collected editions. Or the characters or project in question may tap into a specific demographic or audience that we believe needs to be served in some way. But in the overall, a cancellation almost always comes down to sales.

But not all cancellations are made the same. In the case of War Machine and Agents of Atlas, we’re pulling back from immediate monthly publication in order to retool and relaunch those series in a specific way in the hopes of being able to attract a greater audience to those characters, much as we’ve done with She-Hulk and Runaways and a number of other books successfully in the past. In the case of Atlas, while the monthly is going away for the moment, it’s being replaced by the X-Men vs Agents of Atlas project for a time (no idea how we think that might attract some people who’ve overlooked Atlas), and the expectation is that we’ll be relaunching Atlas as an ongoing shortly thereafter. And with War Machine, there are larger plans afoot for Jim Rhodes that make it make sense to conclude his ongoing series right this moment — I can’t get into just what those are right this moment for a number of reasons.

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