No foolin': MAD Magazine announces iPad app

MAD Magazine will release an iPad app featuring exclusive content, interactive stories, MAD videos and access to MAD library on April 1, the birthday of their legendary mascot Alfred E. Neuman. The app will be free to download through the App Store and will include a mixture of free and paid content, including a free preview of the magazine.

"We're delighted to bring MAD to the iPad," said MAD editor John Ficarra in a press release. "We think the MAD app may be just the thing to turn the struggling iPad around and make it successful -though most experts think it may be just the thing that kills it altogether."

The MAD app will include interactive versions of all current issues, access to a library of back issues and books, animated covers and "fold-in" pages and promo videos from the MAD Cartoon Network show. In addition to the regular issue interactive "fold-in," digital issues will also include a second, classic interactive "fold-in" from a past issue. Fans of Sergio Aragones' MAD Marginals will enjoy a feature that allows readers to "pop-up" the margin artwork for a larger, more detailed view.

While the app will mirror all editorial components in print issues, many digital versions will include interactive elements. For example, the digital version of the current issue's "MAD's Make Your Own Twilight Movie" lets readers create multiple storylines and highlights their choices as they make them for a ridiculous visual punch line.

"With this app we've taken everything that MAD readers like in the print magazine, and added entertaining digital design and fun interactivity," stated Hank Kanalz, senior vice president of digital, DC Entertainment. "The app also creates a one-stop destination for all things MAD, from TV to the magazine to the blog."

After downloading the free app, readers can purchase new digital issues of MAD Magazine for $4.99, or back issues for $1.99. Digital readers can also choose a per issue digital subscription for $1.99 per issue, or pay an upfront annual fee of $9.99. Current print subscribers will receive a free digital subscription. All future print issues of the magazine will be available for purchase day-and-date within the app.

The MAD Magazine app was developed by 1K Studios, a Cinram Digital Media company, that develops and markets popular entertainment, media, software and consumer electronic products.

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