As promised by Hasbro last week following fan outcry regarding Rey's exclusion from a "Star Wars" Monopoly game released in September, a new wave of "Star Wars: The Force Awakens" toys has been revealed -- and it includes plenty of Rey. Entertainment Weekly debuted pictures of figures both new and old, some of which give a positive answer to those asking "#WheresRey" on Twitter.
Among the newly revealed figures is a 3.75" action figure of Rey in her "Resistance outfit," which is the look she wears in the closing scenes of the film. She'll also receive a 12-inch Hasbro figure, done in the scale of the six-pack that she was noticeably left out of, and an even larger 20-inch BIG-FIGS from JAKKS Pacific. She'll also appear in a kid-friendly Galactic Heroes 2-pack alongside Captain Phasma.
Additionally, Rey's weapons will get toys of their own. This includes a NERF Rey Blaster as well as a new version of the classic Skywalker lightsaber (previously owned by Anakin and Luke), now named "Rey Electronic Lightsaber."
“It’s about acknowledging the role the lightsaber plays in the film and the role she plays as the heroine, as well as the role she’ll play in the future,” said Paul Southern, head of Lucasfilm licensing.
Finn also receives two new figures -- one 3.75" and one 6" -- depicting him in his stormtrooper uniform with blood-stained helmet.
The Entertainment Weekly slideshow also contains toys that are in stores now, some of which (like the Die Cast Elite figures) have been available since before the movie hit theaters. The toys already in stores include the Disney Store Deluxe Figure Play Set (which includes Rey, Phasma and General Leia), the LEGO Buildable Figures, the LEGO sets and the Disney Store exclusive Elite Series Die Cast action figures.
The article points out that existing Rey figures have sold out faster than expected, which may provide an additional answer to "#WheresRey" -- she's at home rather than sitting on store shelves. “Rey is clearly the standout character in the film,” said Southern. “We always knew that was going to be the case, but the excitement around her is a lot more than we were expecting it to be.”
Considering the amount of time it takes to plan, design, prototype and mass produce toys, these figures likely aren’t a reaction to the #WheresRey movement, but were part of an attempt to avoid spoilers prior to the film's release, as indicated by the manufacturer's response to the Monopoly controversy. Southern speaks to this, saying that this new wave includes a number of elements, like her lightsaber and second costume, that Lucasfilm "wanted to hold back until the film had been released." He added that the timing of the planned second wave "is good to try to address some of the social discussion that has been created through the ‘Where’s Rey?’ movement.”