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New "Marvel Adventures" Line Gets National Media Attention

Official Press Release

The new Marvel Comics imprint MARVEL ADVENTURES -- specifically designed for children 10 years of age and younger -- has earned the attention of mass media publications such as Newsweek and USA Today.

Featuring action-packed storylines easily accessible to the youngest of readers, the initial titles in the line include MARVEL ADVENTURES SPIDER-MAN, as well as the adventures of Marvel's first family in MARVEL ADVENTURES FANTASTIC FOUR…who will undoubtedly become favorites of kids when they debut on the big screen this summer.

"We are excited to open up the Marvel Universe to a younger audience who has come to know our super heroes outside of the comic book world," says Joe Quesada, Editor in Chief of Marvel Comics. "MARVEL ADVENTURES will provide a fun, action-packed universe that will certainly please our newest fans who love our movies and video games, but may be too young for our traditional comic book series."

Marvel Comics Publisher Dan Buckley adds, "The best way to get kids excited about reading is to give them something they want to read. The MARVEL ADVENTURES titles have been developed so that each book can be enjoyed by younger readers, even if they haven't seen Marvel's blockbuster movies. We hope that these series will inspire kids to read more books of all types of literature, not just comics."

MARVEL ADVENTURES titles will be crafted by some of the top children's writers and illustrators working today. Each title will be printed as a traditional comic retailing for $2.99, and then several consecutive issues of each title collected in digest format retailing for $6.99.

Marvel Comics is a division of Marvel Enterprises, Inc., a leading global character-based entertainment company that has developed and owns a library of more than 5,000 characters, which have entertained generations around the world for over 60 years. Marvel's operations are focused in entertainment and consumer product licensing and comic book publishing. Marvel Studios supports the development of feature films, DVD/video products and TV series. Marvel's creative team also supports the development of video games and toy lines based on its characters as well as for a broad and growing range of consumer products and services including apparel, collectibles, foods and promotions. Marvel's comic book division is a leading publisher in the global marketplace while also serving as an invaluable source of intellectual property. Marvel's Toy Biz division is a recognized creative force and leader in toy design, sales and marketing, developing and overseeing both licensee and in-house toy lines. For additional information visit http://www.marvel.com.

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