While the obvious meaning of the "A" at the center of Marvel Studios' new international poster for "Ant-Man" is in reference to the film's diminutive hero, there's no sense denying the studio's desire for theater goers to associate the character with its most popular franchise.

Previous posters played up the connection more blatantly, placing the hero alongside Iron Man's armor, Captain America's shield and Thor's hammer, Mjolnir.

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Boasting "Heroes don't get any bigger," the poster, which debuted today on Yahoo Movies UK, features star Paul Rudd in his Ant-Man gear, emerging from a giant letter "A", while a smaller version of his character is poised, ready for action, atop of the "Marvel" in the film's logo.

Directed by Peyton Reed and starring Paul Rudd, Michael Douglas and Evangeline Lilly, "Ant-Man" opens on July 17.