New Era "Punisher War Zone" release parties kick off nationwide tonight

Official Press Release

Coinciding with the highly anticipated action movie release of Marvel's Punisher: War Zone, New Era Cap Co., Inc., the leading headwear designer and manufacturer, will launch its Punisher cap series at four simultaneous events in North America. The events will happen at New Era's four flagship stores - Atlanta, Buffalo, New York and Toronto - on December 4, 2008, one day prior to the movie being released in theaters.

The launch events are for fans who want to be the first to purchase one of the limited edition Punisher caps. Upon arrival at the stores, each consumer will receive a raffle ticket, no purchase necessary, that will enter them into drawings for a pair of passes to the Punisher: War Zone movie in their market. The drawings will happen every 30 minutes with the first happening at 7:30 p.m. At 9:00 p.m., before the event concludes, one Grand Prize winner will be selected and will receive 4 movie tickets, a $50 gift card to New Era and other various prizes. There will also be a celebrity DJ at on-site each store.

Ripped from Marvel's action-filled pages and inspired by the new movie, The Punisher 59FIFTY caps evoke all of the qualities of Frank Castle, a.k.a. The Punisher's, character. Cap designs will feature the classic The Punisher Skull logo, nemesis Jigsaw and The Punisher himself in a variety of colors and fabrics, either wool or satin. The Punisher caps will be available exclusively at New Era Flagship stores in North America as well as online at www.neweracap.com for approximately $35.

To check out the caps, see the movie trailer and learn more about the story behind The Punisher visit http://www.neweracap.com/punisher/ on December 4th!

About New Era Cap

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. Some of the Company's core markets include Action Sports, Children, Fan, Lifestyle, Women and Fashion/Street. The Company, headquartered in Buffalo, New York, employs approximately 1,700 people world-wide in New York, Alabama and at its operations in Canada, Europe, Japan and Hong Kong. New Era is a 'Category A' affiliate of the Fair Labor Association.

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