We're just a few weeks out from "Riverdale's" long awaited debut, and the CW promotion machine is working to sell viewers on what the new Archie Comics TV series will be like. So far, the show's promos and trailers have sold the show as a sexy teenage noir series, complete with betrayal, heartache and death. A new batch of photos featuring "Riverdale's" principle players, seen blow, doubles down on the angsty teen noir vibe.

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The pics, shot by noted and stylish photographer Frank Ockenfels 3, place Archie, Betty, Veronica, Jughead, Josie and Cheryl in an otherwise empty diner. The moody teens are captured, posing for the camera with stern or soft looks and some of the usual noir trappings (rain-soaked window, blinds, etc.). If this doesn't convey the tone "Riverdale's" going for, then we don't know what will.

Riverdale Archie
Riverdale -- Pictured: KJ Apa as Archie Andrews -- Photo: Frank Ockenfels 3/The CW -- © 2017 The CW Network. All Rights Reserved
Riverdale Betty
Riverdale -- Pictured: Lili Reinhart as Betty Cooper -- Photo: Frank Ockenfels 3/The CW -- © 2017 The CW Network. All Rights Reserved
Riverdale Veronica
Riverdale -- Pictured: Camila Mendes as Veronica Lodge -- Photo: Frank Ockenfels 3/The CW -- © 2017 The CW Network. All Rights Reserved
Riverdale Jughead
Riverdale -- Pictured: Cole Sprouse as Jughead Jones -- Photo: Frank Ockenfels 3/The CW -- © 2017 The CW Network. All Rights Reserved
Riverdale Josie
Riverdale -- Pictured: Ashleigh Murray as Josie McCoy -- Photo: Frank Ockenfels 3/The CW -- © 2017 The CW Network. All Rights Reserved
Riverdale Cheryl Blossom
Riverdale -- Pictured: Madelaine Petsch as Cheryl Blossom -- Photo: Frank Ockenfels 3/The CW -- © 2017 The CW Network. All Rights Reserved

Starring K.J. Apa as Archie Andrews, “Riverdale” will debut Thursday, January 26 at 9 pm on The CW. The series also stars Cole Sprouse as Jughead Jones, Camila Mendes as Veronica Lodge, Lili Reinhart as Betty Cooper, Ross Butler as Reggie Mantle and more. “Breakfast Club” alum Molly Ringwald will also recur as Archie’s mother Mary.