New <i>Arrow</i> Promo Asks, 'What's Wrong With Breaking the Rules?'

Just two days after releasing an action-packed teaser for the new superhero drama Arrow, The CW has debuted a new promo that's more in line with the network's overall branding, pushing Stephen Amell's Oliver Queen as a bad boy who's "definitely not the guy you bring home to mother." Clearly, The CW is hoping the series will hold some appeal for its primary target audience of 18- to 34-year-old women.

Developed by Green Lantern screenwriters Marc Guggenheim and Greg Berlanti and Fringe co-executive producer Andrew Kreisberg, Arrow centers on wealthy young bad boy Oliver Queen, who after being marooned on a remote island for five years returns to Starling City with a mastery of the bow and a determination to make a difference.

The series recently added Torchwood star John Barrowman as a mysterious acquaintance of the Queen family and Australian actress Jessica De Gouw as the Huntress. They join Amell and a central cast that includes Colin Donnell as Tommy Merlyn, Katie Cassidy (Supernatural, Melrose Place) as Laurel Lance, David Ramsey (Dexter) as John Diggle, Willa Holland (The O.C.) as Thea Queen, Susanna Thompson (Star Trek: Deep Space Nine) as Moira Queen and Paul Blackthorne (24) as Detective Quentin Lance.

Arrow premieres Wednesday, Oct. 10 at 8 p.m. ET/PT on The CW.

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