Subscription-video service Netflix is the most popular platform for watching television, according to a recent survey of U.S. consumers.
The survey, performed by Wall Street firm Cowen & Co. and reported by Variety, puts Netflix ahead of not only cable and broadcast networks, but also subscription-based competitors YouTube and Hulu when it comes to entertainment viewing.
Conducted in May of this year, the survey of 2,500 U.S. adults asked: “Which platforms do you use most often to view video content on TV?” Netflix captured the overall #1 spot with 27% of total respondents, followed by basic cable at 20%, broadcast at 18% and YouTube at 11%.
Netflix’s domination was even more striking in the 18-34 demo. Almost 40% of that age bracket said that Netflix is the platform they use most often to view video content on their televisions. YouTube was a distant second with 17%, while basic cable was third with 12.6%. Hulu (7.6%) and broadcast TV (7.5%) rounded out the bottom.
Perhaps the most telling result, though, was that even among Americans who subscribe to traditional pay-television services (i.e., those who do not identify as “cord-cutters” or the like), Netflix still came in a very close second behind basic cable. The responses showed basic cable at 26%, while Netflix had 24% and traditional broadcast television had 19%.