Netflix has already produced a wide variety of original films. However, according to Tendo Nagenda, vice president of original films at the streamer, there's still plenty of room to grow.
"We're looking at big, broad-audience, PG-level adventure films as something that we want to get into," Nagenda told The Hollywood Reporter. "Something along the lines of the first Star Wars, or Harry Potter 1 and 2. A lot of family live action, fantasy, spectacle movies that we think are big and can play great. A Jumanji-type of story. That is the next frontier."
When asked if this would put Netflix into greater competition with traditional studios, Nagenda responded, "Well, we look at it as what aren't the studios focused on. New ideas. We want to encourage great talent to think that way. George Lucas created Star Wars — it wasn't based on a book. If you have that kind of imagination — like the Wachowskis with The Matrix — we feel like we're the place to take the chance on those types of innovative ideas and filmmakers."
Netflix entered the original feature film market in Oct. 2015 with Beasts of No Nation. Since then, the streaming service has produced a large catalog of movies ranging from The Irishman to Extraction to The Kissing Booth. Their most recent blockbuster, The Old Guard, was reported to be on track to reach 72 million households within its first four weeks of release.