Mattel unveiled a new line of toys inspired by Netflix's He-Man and the Masters of the Universe, a CG-animated reboot of the classic 1980s cartoon.
The figures come in various sizes and feature such characters as He-Man, Skeletor, Trap Jaw and Man-at-Arms. There's even a Snake Mountain playset, complete with the Havoc Serpent.
He-Man™ and The Masters of the Universe™ Action Figures
- Ages 4+ | SRP $9.99 | Available at Walmart 10/1
- Action figure collection features iconic characters from both the good and evil sides of Eternia®, so they’re great for battle action and storytelling fun.
- Each articulated figure comes with an attack feature and/or projectile that fans can power themselves!
He-Man™ and the Masters of the Universe™ Large Action Figure
- Ages 4+ | SRP $12.99 | Available at Walmart 10/1
- Inspired by the animated series, He-Man™ and The Masters of the Universe™, the large-sized action figures in this collection are ready for battle!
- This assortment features He-Man®, Skeletor® and the most powerful good and evil warriors of Eternia® - great for battle action and storytelling fun.
- Articulated figures stand 8.5-inches tall and can reach up to 6 inches wide! By the Power of Grayskull ™!
He-Man™ and The Masters of the Universe™ Vehicle Pack
- Ages 4+ | SRP $19.99 | Available at Walmart 10/1
- Inspired by the animated series, these He-Man and The Masters of the Universe® 5.5-in action figures are ready for battle!
- This action figure collection features good and evil warriors of Eternia® - paired with their iconic vehicles.
- Figures are articulated, and vehicles feature rolling wheels for even more battle action and storytelling fun!
- Each figure also has a spring-loaded attack feature!
MOTU® Origins Large He-Man® Figure
- Ages 4+ | SRP $19.99 | Available at Walmart 10/1
- The design of this Deluxe He-Man® 8.5-in action figure is inspired by the animated series, He-Man and The Masters of the Universe® and includes spring-loaded attack function, so kids can create thrilling action and combat scenes.
- Figure is highly posable with 5 points of articulation!
- He-Man® with Power Attack comes with thrilling accessories and removeable armor for even more battle storytelling fun!
Masters of the Universe® Snake Mountain™ Throne Playset for MOTU®
- Ages 4+ | SRP $29.99 | Available at Walmart 10/1
- Help He-Man end Skeletor’s evil reign and slay the Havoc Serpent! On the dark hemisphere of Eternia stands Skeletor’s fortress, Snake Mountain. Now He-Man® fans can play out thrilling scenes in the battle between good and evil with this authentic Snake Mountain™ Throne playset!
- Inspired by the animated series, He-Man and The Masters of the Universe®, set includes throne room, moveable battle platform and controllable giant Havoc Serpent. Strike the serpent enough times and the throne ejects!
Announced in December 2019, He-Man and the Masters of the Universe is one of two MOTU shows on Netflix, the other being Kevin Smith's Masters of the Universe: Revelation. However, while the latter is a sequel to the original cartoon, this new incarnation is a reboot geared toward younger audiences.
"Since its creation in 1982, the Masters of the Universe franchise has transcended generations and ignited passion amongst fans around the world," Mattel Television Vice President of Content Creative Rob David said. "Now, nearly 40 years later, Mattel’s relaunch of Masters of the Universe brings back the thrilling, heroic adventures of the Guardians of Grayskull with new content, toys, and consumer products to delight long-standing fans and introduce an entirely new generation to Eternia. This summer, He-Man, Skeletor, and their motley crew returned to screens in Masters of the Universe: Revelation, a continuation of the classic storyline from the 1980s. While Masters of the Universe: Revelation was aimed at adult fans, clearly the adventures of He-Man caught the attention of kids today."
He-Man and the Masters of the Universe premieres Sept. 16 on Netflix.
Source: Mattel