While there are no plans for such a tier at the moment, Netflix is not shutting the door completely on a cheaper, ad-supported version of its streaming service.

"Never say never, " Netflix CFO Spencer Neumann said at Morgan Stanley's Technology, Media, and Telecom Conference in San Francisco. "It's not like we have religion against advertising, to be clear. We lean into consumer experience, consumer choice, and what's great for our creators and storytellers. [Advertising is] not something that's in our plans right now. We have a great model in the subscription business. It scales globally."

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Neumann's comments come a bit over a month after Netflix failed to reach its Q4 2021 subscriber benchmark. The streamer added 8.28 million subscribers, below the company's 8.5 million projection and Wall Street's 8.3 million estimate. In total, Netflix has 221.8 million subscribers worldwide, still leagues ahead of competitor platforms such as Disney+, HBO Max and Prime Video.

Netflix is also expecting a weaker Q1 2022 due to a less exciting content slate and COVID concerns in international markets such as Latin America. The company is also facing its strongest competition to date, including many services that are offering cheaper, ad-supported tiers.

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This will soon include Disney+, which will debut its ad-supported subscription option later in 2022 in the United States and 2023 in international markets. A price point was not announced.

"Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone - consumers, advertisers, and our storytellers," said Kareem Daniel, Chairman, Disney Media and Entertainment Distribution. "More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families."

Other streamers that already offer advertisements on their platforms include Hulu, Peacock, Paramount+ and HBO Max.

Netflix recently upped the price of its standard, two-stream HD plan from $13.99 to $15.49 a month, making it the most expensive individual streaming service on the market. (That title originally belonged to HBO Max, which is priced at $14.99 a month without ads). Netflix warned shareholders that this could lower subscriber retention but, at the same time, increase revenue.

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Source: Morgan Stanley's Technology, Media, and Telecom Conference, via ComicBook.com