The animated cartoon My Little Pony: Friendship is Magic is already a hit in Japan (where the title is My Little Pony ~Tomodachi wa Mahō~), and now it's coming to the pages of the children's manga magazine Pucchigumi as well. The news was revealed at the Tokyo International Anime Fair, where, according to Anime News Network, a flyer was passed out with the news. A representative from the Japanese company Bushiroad told ANN that the artist for the manga will be named sometime this spring.
Pucchigumi sounds like the sort of magazine that kids love and parents loathe; it runs a lot of licensed series based on properties such as Barbie, Tamagotchi, and Jewelpet. A glance at the cover of the current issue reveals a crowded layout, an excess of pink, and lots of big-eyed, super-cute characters, so Pinkie Pie, Applejack, and Twilight Sparkle should fit right in.
Pucchigumi is published by Shogakukan, one of the parent companies of Viz, so if the manga were ever to be licensed in the U.S., that's who would probably publish it—and indeed, it would be a logical addition to their VizKids line. Of course, IDW already has a serialized My Little Pony: Friendship is Magic comic, so the relationship could be complicated.