As stock prices and subscriber numbers continue to slip for the subscription service, MoviePass, the online service has announced a new model for subscribers.

In lieu of the proposed price increase to $14.95 a month, the service will keep its subscription price to $9.95 monthly. To compensate from retaining this price point, subscribers will now only be able to watch up to three films a month without any additional charges to their account. Any additional films seen after the third screening will come with up to $5 discounted from the regular ticket price.

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When it was first launched last year, MoviePass allowed subscribers to view an unlimited amount of films each month. As questions arose over the fiscal viability of the business plan, the service imposed a limit of one film per day beginning in August 2017. As word that the company was operating at a $45 million deficit and counting went public in June, the service began imposing surge pricing making subscribers pay an additional surcharge to see popular films at peak times. This led to service outages during Mission: Impossible -- Fallout's opening weekend last month and several other films unavailable through the service during their respective opening weekends.

After proposals that the service was planning to increase subscription prices arose last week, the stock value of the company plummeted 60% leading to the new business plan. Current subscribers will maintain the older business plan before changing to the three film system upon subscription renewal. With MoviePass' longevity changing seemingly daily, it has yet to be seen how the new policy will affect the company and its shrinking subscriber base moving forward.

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(via The Hollywood Reporter)