According to The Hollywood Reporter, moviegoing in North America hit a two-decade low in 2014. Preliminary estimates put the number of people who purchased movie tickets last year at 1.26 billion, which gives 2014 the lowest number of attendees since 1994's 1.24 billion.
North America's box-office revenue is expected to top out at about $10.36 billion, a 5 percent decrease from 2013. The summer season is partly to blame, as the box office accrued during the usually prosperous season hit an eight-year low. THR places part of the blame for the dud summer on the shoulders of two big underperformers: The Amazing Spider-Man 2 and Transformers: Age of Extinction. Amazing Spider-Man 2 grossed $60 million less than its 2012 predecessor, and Age of Extinction fell $100 million short of matching 2011's Dark of the Moon.
These numbers aren't final, however. The National Association of Theater Owners still has to calculate the average movie ticket price for 2014, which won't happen until fourth quarter earnings are sorted out. THR states that the average ticket price for 2014 will most likely be $8.15, two cents higher than the previous year.