Billed as the best new book of the 21st century, Mark Millar and John Romita, Jr.'s "Kick-Ass" limited series from Icon is beginning its promotional push to prominence with an exclusive campaign on MySpace.com. That's right, the creators are taking the concept of the "real-life superhero" to its next logical step and giving him a MySpace profile, which Millar promises will be an integral part of the story.
"This is where all our promotional material will be appearing," Millar said in a statement. "The PR campaign kicks off in earnest early in the New Year with a major announcement in January and another the week before the first issue launches. This site also offers a chance for other amateur, real-life superheroes to interact with Kick-Ass (or any savvy comic-book creators hoping to promote their work)."
Millar and Romita fans can get their first glimpse of the title hero in an 11-page "Kick-Ass" preview presently available on the official MySpace profile.
"Kick-Ass" #1 is set to ship in February, 2008 from Icon.
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