Manhattan retailer Midtown Comics is opening a boutique inside the Fifth Avenue flagship location of FAO Schwarz, the oldest toy store in the United States. According to the announcement on the Midtown website, the shop will sell graphic novels, collectibles and apparel.
“We are very pleased to be invited to bring our brand to FAO Schwarz, and to share the excitement of the world of comics, graphic novels, and related collectibles with those who might not often come across them,” Midtown co-owner Gerry Gladston said.
In addition, Midtown Comics will be featured July 13 in a National Geographic special called Comic Store Heroes that follows the lives of "staffers as they deal with all manner of geek and enthusiast comic book customers while simultaneously planning their mega-booth for New York Comic Con."
Midtown Comics opened its first store in 1997, and now boasts three locations in Manhattan.