Manhattan retailer Midtown Comics. which last year opened a boutique inside the Fifth Avenue flagship location of FAO Schwarz, has now expanded into the Times Square Toys"R"Us. Located frighteningly close to the T-rex in the Jurassic Park display (above), the boutique sells graphic novels, hardcover books and apparel.

“We are thrilled to bring our brand to Toys“R”Us, and to share the excitement of comics, graphic novelsl, and related collectibles with the mainstream public," Midtown co-owner Gerry Gladston said in a statement.

Midtown Comics opened its first store in 1997, and now boasts three locations in Manhattan (in addition to the two boutiques).

(Photo courtesy of the Midtown Comics Tumblr)