Marvel's "Jessica Jones" explored a lot of dark topics and made a deep dive into some controversial subjects, up to and including murder, abortion and rape. Nevertheless, when it came to writing the show, executive producer Melissa Rosenberg wasn't able to use one word in particular.
"The beauty of working at Netflix is that you don't have those limits. I also work with Marvel, and Marvel has a brand and their brand is generally PG-13. They've kind of let us go to PG-16. No F-bombs!" she revealed to The Hollywood Reporter. "And if anyone was going to say 'fuck,' it would be Jessica Jones. Sometimes I would be like, 'Please just let me put one!' Never. But what's funny is that people said, 'Wait -- she didn't say fuck? I could have sworn she did!' Ritter can deliver 'fuck' with her face. Her look says it! She can be saying 'potato.'"
"And the other thing is there's sex to some degree, but there was not any nudity," she continued. "But then people go, 'Wait, there was no nudity? There was really graphic sex!' It was all about the attitude and how it was shot and how it was acted with raw lust."
She also discussed her own personal guidelines for the characters, saying, "[Jessica Jones] was never going to play the honey pot. She was never going to put on the tight bandage dress and heels and go and seduce the guy she needs information from... That was just never going to happen."
"Casting Jessica Jones -- you gotta believe she can kick ass," she added, praising Krysten Ritter's performance in the role. "Some teeny little thing with arms this thin is just not gonna do it. She also has to be a great dramatic actress, but the hardest thing was she also has to be able to deliver a dry line."