Fox may have released its Super Bowl spot for "Kingsman: The Secret Service" on Friday, but it isn't stopping there. This afternoon the studio debuted online another 30-second ad for Matthew Vaughn's action spy film.

Called "Meet a New Breed," the commercial focuses on the dogs assigned to the new trainees -- specifically J.B., the pint-sized Pug placed into the care of Gary "Eggsy" Unwin (played by Taron Egerton).

Based on the Icon Comics series by Mark Millar and Dave Gibbons, "Kingsman: The Secret Service" centers on a super-secret spy organization that recruits an unrefined but promising street kid into the agency's ultra-competitive training program just as a global threat emerges from a twisted tech genius.

Opening Feb. 13, the film also stars Colin Firth, Michael Caine, Mark Strong and Samuel L. Jackson.