With Deadpool 3 set to bring Ryan Reynolds' title character into the Marvel Cinematic Universe, studio boss Kevin Feige wants to "elevate" the already successful and somewhat over-the-top franchise.

Although Marvel Studios president Feige made a splash at the San Diego Comic-Con with the announcement of the MCU's plans for Phases 5 and 6, he didn't say much about Deadpool 3 besides offering (via THR) a brief comment. “How do we elevate it in the way we’ve been able to with Civil War, and Infinity War and Ragnarok?” said Feige. “It’s very fun to be in the world of the Ryan Reynolds show.” The threequel will be Marvel's first-ever R-rated release, and appropriately so.

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Despite concerns that the vulgar antihero would become "Disneyfied" under this new distribution, the creative minds behind the movies quelled any unease. "Deadpool is gonna be Deadpool," co-writer Paul Wernick assured. The other half of the writing duo, Rhett Reese, said that re-approaching the series was like "putting on a comfy old sweater." He elaborated, "Marvel's really given us the support to maintain the tone and the vision that we have for it. They've been very hands-off and supportive, but they've also let us do what we do. So really, it's just been fun."

The theatrical reboot of Deadpool was extremely successful, especially following the character's decidedly less successful debut in 2009's X-Men Origins: Wolverine. Though Reynolds portrayed the "Merc with a Mouth" (one who would become rendered mouth-less), he wasn't as true to the comics as fans wanted, manifesting as a much-tamer version than the one audiences would meet in 2016's Deadpool.

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Unfortunately, there is no concrete release date yet for Deadpool 3, as the transition from Fox to Disney has caused some delays. The studio migration was not something that Wernick and Reese foresaw, and the duo has since spent time "in the laboratory" with Reynolds to deliver something that continues along the path they established. "We want to make it great," Reese said of the extended production time. The last film in the series, Deadpool 2, hit theaters just over four years ago, the first movie debuting just two years prior. Thus far, the Deadpool movie franchise has generated almost $1.6 billion in the US.

Source: San Diego Comic-Con via The Hollywood Reporter