For the its initial decade, the Marvel Cinematic Universe had divided itself into Phases but, in what could be a new branding effort by Marvel Studios, all the films in the franchise culminating in next month's Avengers: Endgame have a new name.
According to Marvel Studios President Kevin Feige, the first 22 films from 2008's Iron Man to Endgame, will now reportedly be linked together under the new title "The Infinity Saga."
"We wanted to bring to a conclusion a series of movies in a way that had never been done before," observed Feige in a print interview with Empire magazine. "Harry Potter had an ending because there were only so many books. Lord of the Rings too. But we thought, 22 movies in, wouldn't it be fun to bring some finality to the storyline?"
While the term "Infinity Saga" has been used colloquially by some fans, Feige's alleged comments suggest that it could be a new official umbrella term for the first decade of Marvel Studios productions.
Previously, Marvel Studios had linked its films under three separate phases, with corresponding box sets for home video releases. Phase 1 consisted of Iron Man through 2012's The Avengers, Phase 2 consisted of Iron Man 3 through Ant-Man and Phase 3 included Captain America: Civil War through Avengers: Endgame. What Marvel Studios intends to refer to films released after Endgame including the upcoming Spider-Man: Far From Home and in-development Black Widow solo film is currently unknown.
Directed by Anthony and Joe Russo, Avengers: Endgame stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Don Cheadle, Paul Rudd, Brie Larson, Karen Gillan, Danai Gurira, Benedict Wong, Jon Favreau and Bradley Cooper, with Gwyneth Paltrow and Josh Brolin. The film arrives April 26.