Sony Pictures' "Masters of the Universe" reboot looks to be gaining momentum. Deadline has reported that McG is in talks to direct the feature film based on the popular Mattel toy line from the '80s. In addition to the toy line, He-Man and the "Masters" characters became a big hit with kids through an animated series produced by Filmation that ran from 1984 to 1985.

Deadline notes that Sony and Escape Artists expect the franchise to have "Transformers"-level staying power, if it can shake off the legacy of its previous live action adaptation; 1987's "Masters of the Universe" starred Dolph Lundgren as He-Man and Frank Langella as Skeletor and crashed at the box office.

According to Deadline, the latest version of the script comes from Alex Litvak and Mike Finch, indicating that a new one has been written in the last year. McG will oversee a rewrite of the script. After a career as a music video director, McG relaunched the "Charlie's Angels" as a feature film franchise in 2000. His next film project will be "The Babysitter," a horror/comedy expected in theaters this year.