McFarlane Reveals "Simpsons: The Movie" Toys

Official Press Release

Phoenix, Ariz.- Springfield is going Hollywood this summer with the release of the highly anticipated The Simpsons Movie on July 27th, and McFarlane Toys has been tapped to support the film with a new line of intricately detailed action figures. In a licensing agreement with Twentieth Century Fox Licensing & Merchandising, McFarlane Toys will bring The Simpsons Movie characters to 3-D life through the McFarlane touch.

McFarlane Toys' line of products for "The Simpsons Movie" combines incredible character detail with voice chip technology, featuring exclusive dialog from the film. Each figure comes mounted to a customized base, and, as an added feature, the "Movie Mayhem" line of figures come with interlocking bases so the figures can be combined to create one large scene. McFarlane Toys' The Simpsons Movie line will include a 6-inch figure line and three boxed sets.

6-inch figure line

* Movie Mayhem - Bart

* Movie Mayhem - Homer

* Movie Mayhem - Marge

* Movie Mayhem - Lisa and Maggie

* Who's A Good Piggy? – Homer and Piggy

(6-inch figures; Approximate Retail Price: $12.99 – $14:99; Available Summer 2007 at Mass retailers nationwide)

Boxed Sets:

*What you lookin' at?! Bart, Ned Flanders and Top-Secret Character (Approximate Retail Price: $14.99-$19.99 Available Summer 2007 at mass retailers nationwide)

Exclusive to the specialty market* McFarlane Toys is releasing two additional The Simpsons Movie products: *Presidential Politics - Itchy and Scratchy

(Approximate Retail Price: $14.99; Available Summer 2007)

*Doodle Double Dare - Skateboarding Bart with Sheri and Teri with motorized play action. (Approximate Retail Price: $24.99; Available Summer 2007)

(*Specialty retailers: Spencer's, Hot Topic, Virgin, Transworld: FYE, Coconuts, MediaPlay, Suncoast and Sam Goody and Spawn.com )

"Precise sculpting and poses that capture the essence of the characters have made McFarlane Toys one of the leading action figure manufacturers and this line is going to thrill fans of The Simpsons," said Elie Dekel, Executive Vice President of Fox Licensing and Merchandising.

The Simpsons Movie marks the first feature-length film debut of the most popular animated television family in television history. Now in its 18th season, The Simpsons is the longest-running comedy series in the history of television. The critically praised series has been bestowed with numerous honors including 21 Emmy® Awards, 21 Annie Awards, two People's Choice Awards, three Writers Guild Awards, and a Television Critics Award for Outstanding Achievement in Comedy.


Currently the longest-running sitcom on television, THE SIMPSONS will air their historic 400th episode in May 2007. The critically acclaimed series features Homer, Marge, Bart, Lisa and Maggie Simpson who take traditional family life and turn them upside down. Exploding into a cultural phenomenon in 1990, THE SIMPSONS has remained one of the most visible and marketable properties both domestically and internationally. Having received a Star on The Hollywood Walk of Fame on January 14, 2000, THE SIMPSONS is also noted for its famous celebrity guest voices such as Elizabeth Taylor, Paul Newman, Stephen Hawking, Kiefer Sutherland, Natalie Portman, Simon Cowell, Gore Vidal and U2, Mick Jagger, Aerosmith.

This multi-Emmy Award®-winning series is currently airing their 18th Season and in production on their 19th Season. THE SIMPSONS is a Gracie Films Production in association with 20th Century Fox Television. James L. Brooks, Matt Groening, and Al Jean are the executive producers. Film Roman is the animation house.

About FOX Licensing & Merchandising

A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.

About McFarlane Toys

Grammy- and Emmy-winning Producer/Director Todd McFarlane, best known as the creator of Spawn and the founder of spawn.com, is the creative force behind McFarlane Toys. The international award winning company is one of America's top action figure manufacturers with several successful movie-licensing tie-ins, including figures from the Oscar-winning animated feature film Wallace and Gromit (Dreamworks), Tim Burton's latest stop-motion animated feature film Corpse Bride, and the popular cult-flick Napoleon Dynamite. Additionally, the company has acquired the master toy license and has just released new lines for ABC's hit series LOST and Hanna Barbera. In 2006, McFarlane Toys added a new dimension to its already expanding product line with the launch McFarlane's Pop Culture Masterworks, which re-create iconic movie posters using both traditional sculpting and the art of forced perspective. Upcoming releases include Jaws, Friday the 13th, Alien, and Rocky Horror Picture Show. McFarlane Toys also makes official league-licensed figures for baseball, football, basketball and hockey within its Sports Picks™ line, as well as recently debuting the Legends lines in all four sports. McFarlane Toys has replicated some of rock music's greatest icons, including Elvis Presley, Jimi Hendrix and Motley Crue, not to mention the division of electronic gaming. Check out www.spawn.com for more information.

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