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MAYO REPORT: High Profile Comics Arrive in September, But Sales Were Sluggish

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September 2018 had 6,697,966 units in the top 300 comics list, an increase of 100,895 units from last month. This is slightly above the monthly average of 6,633,424 units for the top 300 comics. The month featured the Return of Wolverine, the launch of the DC Black Label, the start of Spider-Geddon, the comic book launch of Stranger Things and the kick off of the Heroes in Crisis event at DC. Given all of that, the increase of 100,895 feel a little unimpressive.

Marvel Comics placed 3,273,395 units in the top 300 comics, an increase of 52,565 units. DC Comics placed 2,212,146 units in the top 300 comics, an increase of 77,435 units. Image Comics placed 506,555 units in the top 300 comics, a decrease of 26,987 units.

None of the publishers changed significantly from last month with DC having the largest change of any publisher with just 77,435 units.

The up-swing of 1,990,549 units from new and increased sales was enough to compensate for the down-swing of -1,889,654 units from lost sales.

The continuing titles (gained sales) category accounted for 605,288 units in the top 300 comics, an increase of 33,674 units.

Venom not only increased in sales by 9,282 units, there was strong reorder activity on some of the previous issues.

The continuing titles (more issues) category accounted for 702,787 units in the top 300 comics, an increase of 349,716 units. There were five shipping weeks in August and four in September.

The four issues of Venom: First Host release in September sold 79,180 units more units combined than the first issue sold last month. There was a sharp second issue drop but the decline after that was relatively minor.

Avengers, Immortal Hulk, Star Wars, Peter Parker: Spectacular Spider-Man, Spider-Man/Deadpool and Ben Reilly Scarlet Spider released two issues in September compared to the single issue released for each of those titles in August.

The continuing titles (stable sales) category accounted for 141,547 units in the top 300 comics, a decrease of 3,021 units.

The sales stability of X-O Manowar which dropped only 17 units is noteworthy given how different the story arcs can be from each other. The narrative has shifted from being set on an alien planet to telling a flashback tale in ancient times to the current arc more tightly tied to current events in the Valiant universe.

The continuing titles (fewer issues) category accounted for 251,761 units in the top 300 comics, a decrease of 327,236 units.

A few Marvel titles released two issues last month an only a single issue this month with Infinity Wars, Extermination and Star Wars: Darth Vader seeing the most signifcnatly sales drops as a result of that.

The continuing titles (lost sales) category accounted for 2,823,581 units in the top 300 comics, a decrease of 616,375 units.

Fantastic Four dropped by 77.56% from the first issue sales of 381,270 units (including the 12,356 units of reorder activity in this month) down to 85,543 units on the second issue. The title remains in the top ten and sales of the first issues were blatantly unsustainable. This drop is a reflection of the heavy use of incentive covers on the first issue. The 283,371 unit drop on this title accounted for nearly 46% of the units lost by this category.

The new titles category accounted for 1,190,964 units in the top 300 comics, an increase of 1,190,964 units.

NEXT PAGE: Return of Wolverine's Launch Was Solid, But Couldn't Help Overall Sales

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