pinterest-p mail bubble share2 google-plus facebook twitter rss reddit linkedin2 stumbleupon
TOP

CBR

The Premium The Premium The Premium

Mayo Report: DC’s Events Led to Higher Sales than Marvel in November

by  in CBR Exclusives Comment
Mayo Report: DC’s Events Led to Higher Sales than Marvel in November

November 2017 had 6,538,462 units in the top 300 comics list, an decrease of 490,189 units from last month. DC Comics placed 2,924,477 units in the top 300 comics and was up 215,361 units in the top 300 compared to last month and accounted for 44.73% of the total units for the top 300 comics. DC had 8 of the top 10 items with Doomsday Clock #1 taking the top two slots with the lenticular edition outselling the regular edition by 181 units for a combined total of 238,643 units. Various Batman titles accounted for the other six titles DC had in the top ten, with half being the Dark Nights: Metal one-shots and the other half being various issues of the Batman title itself.

RELATED: DC’s Doomsday Clock #1, Dark Nights: Metal Dominate November 2017 Sales Charts

Marvel Comics placed 2,447,983 units in the top 300 comics and was down 562,524 units in the top 300 compared to last month and accounted for 37.44% of the total units for the top 300 comics. Marvel only had two items in the top ten this month: Captain America #695 which was the first issue of the new Legacy volume of the series with 87,101 units and Star Wars #38 with 73,885 units.

Image Comics placed 473,514 units in the top 300 comics and was down 144,753 units in the top 300 compared to last month and accounted for 7.24% of the total units for the top 300 comics.

IDW Publishing placed 211,033 units in the top 300 comics and was up 22,553 units in the top 300 compared to last month and accounted for 3.23% of the total units for the top 300 comics.

Dark Horse placed 73,819 units in the top 300 comics and was down 10,990 units in the top 300 compared to last month and accounted for 1.13% of the total units for the top 300 comics.

The premiere publishers accounted for 93.77% of the units in the top 300 comics this month while all of the other publishers with items in the top 300 accounted for 6.23% of the units.

Dynamite Entertainment placed 122,990 units in the top 300 comics and was up 14,411 units in the top 300 compared to last month and accounted for 1.88% of the total units for the top 300 comics. Valiant Entertainment placed 61,001 units in the top 300 comics and was up 4,075 units in the top 300 compared to last month and accounted for 0.93% of the total units for the top 300 comics.

Albatross Funnybooks, Benitez Productions, New England Comics, Lion Forge, United Plankton Pictures and Zenescope Entertainment dropped out of the top 300 comics this month.

The up-swing of 2,206,677 units failed to compensate for the down-swing of 2,696,866 units for the month resulting in a month-to-month drop of 490,189 units.

The continuing titles which gained sales category added 203,104 units compared to last month. The two Justice League issues this month tied into the Dark Nights: Metal storyline and got a bump in sales of around 26,000 units as a result.

Amazing Spider-Man: Renew Your Vows #13 shot up in sales nearly 40,000 units coinciding with a jump forward 8 years in the storyline. The jump forward in time in the story coincides with the sales bump but it might not be the sole cause of the sales bump or even the main cause. Amazing Spider-Man: Renew Your Vows #12 was by a different creative team and had no promotional covers. Amazing Spider-Man: Renew Your Vows #13 had a new creative team, a 1-in-10 incentive cover, a 1-in-25 incentive cover and two covers retails could order is they meet or exceeded 125% of their orders of Amazing Spider-Man: Renew Your Vows #9 with the regular cover of Amazing Spider-Man: Renew Your Vows #13. One of those two meet or exceed covers contained a warning that allocations might occur. If the title contains to sell at this higher level with the next issue which had no promotional covers then there will be clearer evidence that either the jump forward in time or the change in the creative team played a more significant part in the sales bump than the incentive covers.

The continuing titles which shipped more issues category added 253,809 units compared to last month. November has five weeks compared to the four weeks in October resulting in some titles being able to get an additional issue out in November. Marvel titles account for most of the activity in this category.

The continuing titles with reasonably stable sales category removed 2,076 units compared to last month.

Page 2:

Continue Reading123
Tags:
mayo report
  • Ad Free Browsing
  • Over 10,000 Videos!
  • All in 1 Access
  • Join For Free!
GO PREMIUM WITH CBR
Go Premium!

More Videos