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June 2018's Direct Market Drops 500K As Second Issues Lose Momentum

June 2018 had 6,459,807 units in the top 300 comics list, an decrease of 507,969 units from last month. Marvel accounted for most of the units and most of the month-to-month loss. The total of the top 300 comics was 179,019 units below the average of the final order period which began in February 2003

Marvel Comics placed 2,841,888 units in the top 300 comics and was down 503,849 units in the top 300 compared to last month and accounted for 43.99% of the total units for the top 300 comics. The six titles which sold over 100,00 units during the month accounts for over a quarter of those units for Marvel.

DC Comics placed 2,313,548 units in the top 300 comics and was up 44,019 units in the top 300 compared to last month and accounted for 35.81% of the total units for the top 300 comics. The five titles which sold over 100,00 units during the month accounts for almost 43% of those units for DC.

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Image Comics placed 744,803 units in the top 300 comics and was up 27,272 units in the top 300 compared to last month and accounted for 11.53% of the total units for the top 300 comics. Magic Order #1 alone accounted for over 21% of those units.

The premiere publishers accounted for 96.91% of the units in the top 300 comics this month while all of the other publishers with items in the top 300 accounted for 3.09% of the units.

The up-swing of 2,129,695 units from new and increased sales was enough to compensate for the down-swing of -2,637,664 units from lost sales. The upswing is nearly 33% or the total for the top 300 comics and the downswing is almost 41%. This is a significant amount of volatility in the market from month to month.

The continuing titles which gained sales category added 117,414 units compared to last month.

Most of the gains in this area were from X-Men Gold and Batman both of which were leading into weddings for major characters.

DC seems to be doing well with some of the open-to-order cover such as the Joshua Middleton alternate cover on Batgirl #24 which boosted sales by over 34%.

The continuing titles which shipped more issues category added 147,088 units compared to last month.

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