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Despite Action Comics' #1000, April's Sales Were Relatively Flat Overall

April 2018 had 6,815,409 units in the top 300 comics list, an increase of 736,874 units from last month. Most of that increase came from Marvel which was up 624,040 units from last month. DC was only up 128,965 units from last month even with Action Comics #1000 topping the list with 449,787 units. Another five items sold over 100,00 units but sales were below 60,000 units for everything but the top dozen items on the list. Amazing Spider-Man #798 sold 233,235 units and Amazing Spider-Man #799 sold 192,609 units which puts the title at an unusually high sales level just prior to Amazing Spider-Man #800.

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Marvel Comics placed 3,174,841 units in the top 300 comics and was up 624,040 units in the top 300 compared to last month and accounted for 46.58% of the total units for the top 300 comics. This is the most units Marvel has sold in the top 300 comics since the 3,301,765 units in June 2017.

RELATED: Action Comics Dominates April Sales Chart with Nearly 450K Copies

DC Comics placed 2,441,167 units in the top 300 comics and was up 128,965 units in the top 300 compared to last month and accounted for 35.82% of the total units for the top 300 comics. This is only slightly above the 2,403,195 unit average for DC. While DC had a massive bump in sales on Action Comics, most of the other DC titles lost sales this month. The loss of Dark Nights: Metal which ended last month and the intermittent release schedule of Doomsday Clock which didn't ship in April meant DC had 337,164 units from March which didn't carry over into April.

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The premiere publishers (Dark Horse, DC Comics, IDW Publishing, Image Comics, Marvel Comics, Dynamite Entertainment and BOOM! Studios) accounted for 97.34% of the units in the top 300 comics this month while all of the other publishers with items in the top 300 accounted for 2.66% of the units.

The up-swing of 2,361,980 units from new and increased sales was enough to compensate for the down-swing of -1,625,106 units from lost sales.

The continuing titles which gained sales category added 570,348 units compared to last month.

The sales spike on Action Comics #1000 accounted for 69.83% of the units in this category. Next month has the Action Comics Special and Superman Special one-shots followed by the Man of Steel miniseries and then Brian Michael Bendis taking over Action Comics and a relaunched Superman title. As a result, we'll probably be seeing some unusual sales for the Superman titles for a few months.

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The continuing titles which shipped more issues category added 449,600 units compared to last month.

The big winner in this category was clearly Amazing Spider-Man with the "Go Down Swinging" storyline which has kicked the sales to well over the 100,00 level. Amazing Spider-Man #800 has a 1-in-25, a 1-in-500, 1-in-1,000 a meet-or-exceed 150% of Amazing Spider-Man #797 and an open-to-order cover. Dan Slott is ending his run with strong sales.

The continuing titles with reasonably stable sales category removed 2,549 units compared to last month.

The continuing titles which shipped fewer issues category removed 194,599 units compared to last month.

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