Forget all of those months of online backlash, the “Ghostbusters” reboot is doing just fine — at least in the toy aisle.
The Paul Feig supernatural comedy has grossed a modest $65.2 million since its U.S. release last week, but Mattel couldn’t be happier with the strong early sales of related toys. In fact, the company says they’ve exceeded expectations.
“We’re thrilled with the response to the new Ghostbusters toy line,” Joe Lawandus, senior vice president of design and marketing for Mattel’s Toy Box, said in a statement to Variety. “We worked closely with Sony to ensure each figure featured authentic details from the movie including a wearable proton pack. The early momentum shows the product is resonating with ‘Ghostbusters’ fans!”
“Ghostbusters” minifigures and action figures, as well as the Ecto 1 mini vehicle (with Slimer) and a proton pack are apparently selling particularly well — among boys and girls.
Mattel is global master toy licensee for the film, with numerous other companies, including Playmobil, Diamond Select Toys, LEGO and Funko, also releasing products.
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