Mattel is apparently hoping to give the "Transformers" franchise a run for its money by bringing "Dino-Riders" to the big screen.
According to The Tracking Board, the company has partnered with Solipsist Films to develop a feature based on the 1980s toy line and animated series.
The short-lived 1988 syndicated cartoon, created to promote Tyco's toys, centered on the futuristic war between the superhuman Valorians and the mixed-species Rulons, who are transported back in time to prehistoric Earth. There, the war continues, with the Valorians befriend dinosaurs and convince them to help, while the Rulons use machinery to enslave the creatures.
The adaptation is reportedly envisioned as an action-adventure geared toward a family audience. The producers are said to be searching for a screenwriter.