While Aquaman continues its impressive box office run worldwide, forging a new future for the DC Extended Universe, promos for its tie-in action figure line from Mattel are a real blast from the past.
Featuring the toy manufacturer's six-inch action figure line, the promo shows Aquaman riding into battle against Orm as part of a two-figure set with Arthur Curry coming with an 18-inch warrior shark. The full promo for the figures is below:
With its enthusiastic announcer, faux backgrounds and mock battles between its heroes and villains, the new promo evokes the classic action figure commercials of yesteryear, including a 1984 commercial for tie-in toys by Kenner for the animated series Super Friends: The Legendary Super Powers Show produced by Hanna-Barbera from 1984 to 1985.
On track to become the first DCEU film to earn $1 billion at the global box office, Aquaman has already proved a massive hit with audiences, wearing its 80s influences, including a Pitbull cover of Toto's "Africa," on its sleeve. Judging by the new promo, the throwback inspiration has carried to marketing for its merchandising.
Directed by James Wan, Aquaman stars Jason Momoa as Aquaman, Amber Heard as Mera, Patrick Wilson as Ocean Master, Willem Dafoe as Nuidis Vulko, Yahya Abdul-Mateen II as Black Manta, Temuera Morrison as Thomas Curry, Dolph Lundgren as Nereus and Nicole Kidman as Queen Atlanna. The film is out in theaters now and its tie-in action figures from Mattel are currently on sale.