Mattel's Aquaman Movie Toy Commercial Is a Throwback to Your Childhood

Mattel Aquaman toy ad

While Aquaman continues its impressive box office run worldwide, forging a new future for the DC Extended Universe, promos for its tie-in action figure line from Mattel are a real blast from the past.

Featuring the toy manufacturer's six-inch action figure line, the promo shows Aquaman riding into battle against Orm as part of a two-figure set with Arthur Curry coming with an 18-inch warrior shark. The full promo for the figures is below:

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With its enthusiastic announcer, faux backgrounds and mock battles between its heroes and villains, the new promo evokes the classic action figure commercials of yesteryear, including a 1984 commercial for tie-in toys by Kenner for the animated series Super Friends: The Legendary Super Powers Show produced by Hanna-Barbera from 1984 to 1985.

On track to become the first DCEU film to earn $1 billion at the global box office, Aquaman has already proved a massive hit with audiences, wearing its 80s influences, including a Pitbull cover of Toto's "Africa," on its sleeve. Judging by the new promo, the throwback inspiration has carried to marketing for its merchandising.

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Directed by James Wan, Aquaman stars Jason Momoa as Aquaman, Amber Heard as Mera, Patrick Wilson as Ocean Master, Willem Dafoe as Nuidis Vulko, Yahya Abdul-Mateen II as Black Manta, Temuera Morrison as Thomas Curry, Dolph Lundgren as Nereus and Nicole Kidman as Queen Atlanna. The film is out in theaters now and its tie-in action figures from Mattel are currently on sale.

(via DCCollectors.com)

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