SPOILER WARNING: Plot points from this Wednesday's "Ultimate Fallout" #4 lie below!

Astute readers following Marvel Comics many teaser images for this week's "Ultimate Fallout" #4 may have noticed that the daily countdown aspect promising a revelation as to the identity of the new Ultimate Spider-Man didn't count down to the book's on sale date of Wednesday. It counted to today.

In accordance with their recent string of high profile mass media announcements, Marvel let early news of the reveal slip to USA Today who published a story revealing that the new Spider-Man is a young half-black/half-Hispanic teenager -a first for the hero's franchise.

The article identified the new Spider-Man to be one Miles Morales. "In his first appearance, he simply breaks up a fight," the paper reports. "But readers will learn the true origin of Morales and how he became the new Spider-Man when Ultimate Spider-Man relaunches in September with a new No. 1 issue."

Marvel Editor-in-Chief Axel Alonso told USA Today, "What you have is a Spider-Man for the 21st century who's reflective of our culture and diversity. We think that readers will fall in love with Miles Morales the same way they fell in love with Peter Parker."

"The theme is the same: With great power comes great responsibility," added writer Brian Michael Bendis. "He's going to learn that. Then he has to figure out what that means."

Have questions about the future of "Ultimate Spider-Man"? Stay tuned to CBR News later this week for more, and feel free to pop in to CBR's TALK TO THE HAT questions thread to ask Ultimate artist Sara Pichelli for this Friday's column!

UPDATED: Marvel has released the following press release

Official Press Release

Pop culture history will be made tomorrow as Ultimate Comics Fallout #4 hits shelves and introduces readers to the all-new Ultimate Comics Spider-Man! That's right, for the first time ever, someone other than Peter Parker will be Spider-Man! But, after the death of Peter Parker, who will rise up to defend the Ultimate Universe? Meet Miles Morales, a seemingly normal teenager from New York who will soon discover that with great power comes great responsibility...and even greater danger! But just what are the secrets behind Miles' shocking abilities? What's his connection to the original Spider-Man? And just why does he wear that costume? Courtesy of superstars Brian Michael Bendis and Sara Pichelli, Ultimate Comics Fallout #4 begins the story that'll have everyone talking for years to come!

"When the opportunity arose to create a new Spider-Man, we knew it had to be a character that represents the diversity-in background and experience-of the twenty-first century," said Axel Alonso, Marvel Editor in Chief. "Miles is a character who not only follows in the tradition of relatable characters like Peter Parker, but also shows why he's a new, unique kind of Spider-Man-and worthy of that name."

With its inception in 2000, the Ultimate Comics Universe reimagined the world's most popular super heroes for a new generation and has been critically lauded for its bold, resonant stories. In particular, Ultimate Spider-Man #1 is widely considered one of the most important comics of the century, setting records for trade paperback sales and introducing one of the most popular versions of Spider-Man ever. With the death of Peter Parker in June 2011, all eyes were once again on the Ultimate Comics Universe, as mainstream media and fans alike speculated just who Marvel would put under the mask of this beloved hero. Now, the chart-topping team of Bendis and Pichelli begin the next major chapter of the Ultimate Comics Universe with September's historic Ultimate Comics spider-Man #1, giving readers a chance to learn the origin of the most important new character of the century.

"The chance for the world to join a new Spider-Man as he discovers what that means in this modern world is one of the most challenging and crazy fun opportunities I've had as a writer," explained Bendis. "The Ultimate Comics Universe according to Miles is completely unique. I can't wait to write every issue and I can't wait for people to start reading them."

Pichelli added, "I promise, you will fall in love with Miles-- I already did. 'Nuff Said."

The world's greatest super hero icon is about to undergo the most groundbreaking reinvention in comic book history-where will you be when the mask is lifted? Pick up Ultimate Comics Fallout #4 tomorrow at your local comic shop or digitally on the Marvel Comics App for iOS devices.

ULTIMATE FALLOUT #4 (JUN110612)

Written by BRIAN MICHAEL BENDIS, JONATHAN HICKMAN & NICK SPENCER

Art by SARA PICHELLI, SALVADOR LARROCA & CLAYTON CRAIN

Cover by MARK BAGLEY

ON SALE TOMORROW!

ULTIMATE COMICS SPIDER-MAN #1 (JUL110605)

Written by BRIAN MICHAEL BENDIS

Penciled by SARA PICHELLI

Cover by KAARE ANDREWS (Cover will be POLYBAGGED)

Variant Cover by SARA PICHELLI

FOC-8/22/11, On-Sale-9/14/11

ULTIMATE COMICS SPIDER-MAN #2 (JUL110607)

Written by BRIAN MICHAEL BENDIS

Penciled by SARA PICHELLI

Cover by KAARE ANDREWS

FOC-8/29/11, On-Sale-9/21/11