Marvel Entertainment has partnered with the United States Golf Association (USGA) to produce exclusive gold education products aimed at junior golfers. This collaboration begins with a printed and digital comic book that features numerous Marvel superheroes teaching readers the basics of playing golf, as well as the etiquette of the game.
The comic is set to launch this June, coinciding with the 2019 U.S. Open Championship at Pebble Beach. Come June, parents, golf coaches, golf courses and club professionals will be able to order the comic on USGA's official website. Limited edition Marvel-themed golf posters will also be distributed at the tournament's Junior Experience.
The story of the exclusive comic will revolve around Tony Stark/Iron Man and other members of the Avengers teaching readers about golf. Joining Stark on the book's cover are Hawkeye, Hulk, Black Panther, Black Widow, Thor and Ms. Marvel. Additionally, the comic itself folds out into a poster, featuring lessons for young golfers who are just learning how to play. A supplemental teacher's guide that provides more context on these lessons can also be purchased by junior golf program professionals.
"We're excited for this opportunity to introduce and teach the game of gold for a junior audience in a way that's completely unique," USGA CEO Mike Davis said in a statement. "Utilizing the power of the Marvel Universe will help us introduce the game to potential new golfers while also giving our existing players a fun new way to learn."
"For 80 years, comic books have been at the core of the Marvel Universe, introducing fans of all ages to new adventures, ideas and experiences through visual storytelling," Marvel Entertainment SVP of Marketing and Communications Michael Pasciullo added. "We're thrilled to be teaming up with the USGA to use our iconic heroes and that storytelling to inspire the next generation of athletes and golfers."
The USGA has also explained that its new Marvel products will be replacing the junior-oriented Peanuts/Snoopy-themed rule books, which have been in publication for over three decades. This move may be a result of the organization revamping its methods of getting new players interested in the sport of golf.