[Note: This story was original revealed in CBR’s coverage of the Diamond Comics Retailer Summit.]
Official Press Release
Yo Joe! Marvel has reached an agreement with Hasbro to publish a line of
trade paperbacks reprinting The House’s hit comic books based on the G.I.
Joe and Transformers properties. The two series will go on sale in April
and, based upon retailer and reader demand, will continue either on a
bi-monthly or quarterly basis.
“Given Hasbro’s relaunch of G.I. Joe and Transformers as toys, and the
current fascination with all things from the 1980s, it made sense for Marvel
to collect these series,” stated Director – Publishing Operations Bob
Greenberger. “After all, writer Larry Hama did a lot of development work on
this incarnation of the Joes that was used both on the animated series and
the toy line. There’s some great material there and it’s well worth
“It’s official: we’ve reached ’80s Nirvana,” added Marvel’s Marketing
Communications Manager Bill Rosemann. “An entire generation of readers
discovered comic books because of these two series, including many of us
here at Marvel! Now, instead of digging through our dog-eared back issues,
all of us can relive the battles between the Joes, Cobra, the Autobots and
the Decepticons in handy new trade paperbacks! From t-shirts to DVDs to new
toy lines and cartoon, the Joe/Transformers renaissance is upon us. And at
long last, the final piece of the puzzle is in place!”
The trade paperbacks will be sold through Diamond Comics Distributors and
will soon be available at comic book specialty stores and mass-market
outlets. Now you know where you can buy these great collections… and
knowing is half the battle!
Marketing Communications Manager
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