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Marvel takes jab at 2013 DC with “WTD Certified” promo

by  in Comic News Comment
Marvel takes jab at 2013 DC with “WTD Certified” promo

Two years ago this month, DC Comics announced that all of its April 2013 New 52 releases would be “WTF Certified,” its name for a series of gatefold covers poised to reveal surprising developments when folded out. The promotion drew some criticism, stemming from the fact that the “F” in “WTF” stands for a word you won’t find in any of DC’s superhero comics. Ultimately, while DC went forward with the gatefold covers themselves, the “WTF Certified” branding was abandoned.

Marvel showed they haven’t forgotten any of that with the release of a “WTD Certified” teaser image on Thursday afternoon, closely mimicking DC’s scrapped “WTF” logo. What exactly “WTD” stands for in this instance is unclear, though “What the Deadpool” is an easy first guess (he’s dying that month, after all). An answer should be coming soon — “WTD Certified” is tied to April’s releases, and Marvel’s solicitations for that month are likely to hit early next week. The full teaser follows below.

And DC’s original “WTF” logo:

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