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Marvel sued by toy company over Iron Man licensing deal

by  in Comic News Comment
Marvel sued by toy company over Iron Man licensing deal

Just as The Avengers arrives in U.S. theaters, a Los Angeles toy company has sued Marvel, accusing the company of committing fraud in a licensing agreement that went sour.

In the lawsuit, filed Thursday in Los Angeles Superior Court and first reported by Deadline, Box-O-Mania claims owner Maxim Tselevich created a children’s playhouse in 2009 and approached Marvel about branding the product with its superheroes. Early the following year, the two parties allegedly worked out a deal for Box-O-Mania to manufacture Iron Man’s Lair Play Boxes, which would debut in stores in November 2010, coinciding with the release of Iron Man 2 on DVD.

However, the toy company alleges that after months of telephone and email exchanges, Marvel failed to provide the artwork necessary to complete the playhouse. The Iron Man 2 DVD arrived in stores as scheduled, but Iron Man’s Lair Play Boxes never did. For its troubles, the toy company received an invoice from a collection agency demanding Marvel’s remaining $22,500 licensing fee.

Box-O-Mania asserts it ultimately discovered in March 2012 that Marvel didn’t actually have the rights to license the requested Iron Man artwork – Tony Stark’s car and motorcycles, the Iron Man armor and other items from the film — and that the company never could’ve manufactured the branded playhouses.

The company seeks the $33,000 it already paid to Marvel as well as unspecified damages.

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