Marvel, Star Wars Films Will Be Exclusive to Disney's Streaming Service

Marvel and Star Wars films will stream exclusively on Disney's new digital platform, expected to launch in 2019, Disney CEO Bob Iger confirmed this morning.

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The news arrives less than a month after he announced Disney will pull its movies from Netflix at the end of next year, when their current distribution agreement ends. Netflix had signaled it was in "active discussions" with the media giant to retain those streaming rights, but those efforts apparently never came to fruition.

According to CNBC, said today at the Bank of America Merrill Lynch 2017 Media, Communications & Entertainment Conference that in addition to Disney, Marvel and Star Wars titles, the branded service will offer four to five Disney original series and three to four exclusive Disney films.

"I have described a very rich, treasure trove of content for this app," he said. "We're going to launch big, and we're going to launch hot."

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Reports of Iger's initial announcement in August suggested Disney's streaming plans won't affect Marvel's raft of Netflix television dramas, Daredevil, Jessica Jones, Luke Cage, Iron Fist, The Defenders and the upcoming Punisher. However, it's unclear whether Disney's ambitions include new Marvel series on its branded platform.

Netflix Chief Content Ted Sarandos said last month that his company began preparing for the rise of studio-specific services five years ago, when it first ventured into original content. Netflix took those moves to the next level in August with the acquisition of Mark Millar's comic book imprint Millarworld.

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