Official Press Release
[The following statement was prepared for this past weekend’s FREE COMIC
BOOK DAY 3 committee meeting in San Diego and was distributed to the comic
book retail community earlier this week.]
The summer convention season got into full swing this past week and
as key industry players get the chance to meet face-to-face over the next
few months, one of the more important items on the agenda of Diamond, the
publishers and comic book retailers is 2004’s FREE COMIC BOOK DAY 3. As
decisions are being made by the FCBD committee and participants regarding
dates and content, Marvel Comics wants to clarify our position regarding our
participation in next year’s event.
First and foremost we want to make it perfectly clear Marvel fully
intends to participate in a 2004 FCBD, on whatever date determined by the
committee. We have and continue to see this terrific event as a great
opportunity to seek out untapped demand… to provide free books that have
already proven themselves as bestsellers in the mass market, to readers who
haven’t yet discovered comics in their local comic shop or bookstore.
For Marvel Comics, “Free Comic Book Day” is a rare opportunity for
the entire industry to coordinate our efforts to expand the comic book
marketplace. Our mission statement is not to distribute books to our
existing customers (Marvel fills this need with our special 25-cent issues
and beginning soon the new MARVEL PREVIEWS), but to focus efforts on
attracting lapsed comic book readers and especially brand new readers into
our fold with our high-quality product.
To this end Marvel Comics is dedicated to working with Diamond,
comic book retailers, our fellow publishers and any and all new partners
that can help distribute free comics to even more new customers than in
year’s past so they too can experience the hidden treasures found their
local comic book shop.
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