It might have been easy for Kevin Feige to turn James Cameron's publicly expressed desire for "Avenger fatigue" into a Hollywood feud, but the Marvel Studios president instead opted to be flattered by the Avatar director's remarks.
Speaking with Vulture on Sunday following a press junket for Avengers: Infinity War, Feige diffused the situation by honing in on one part of Cameron's comments: “[It’s] not that I don’t love the movies. It’s just, come on, guys."
Taking Cameron out of (or in) context, Feige reportedly pumped his fist in the air and cheered, “Uh, he loves the movies. That’s awesome! Wow, James Cameron loves our movies! That’s exciting!”
The acclaimed filmmaker behind such blockbusters as Avatar and Titanic, Cameron annoyed some fans with his remarks, as he not only has such franchise installments as The Terminator, T2 and Aliens on his resume, but also a Terminator revival and multiple Avatar sequels on the horizon.
“I’m hoping we’ll start getting ‘Avenger’ fatigue here pretty soon,” Cameron said. “Not that I don’t love the movies. It’s just, come on guys, there are other stories to tell besides hyper-gonadal males without families doing death-defying things for two hours and wrecking cities in the process. It’s like, oy!”
These comments come in the wake of last year's row with Patty Jenkins when Cameron called Wonder Woman a "step backwards." Feige has brushed the latest incident under the carpet, but Jenkins was much more vocal with her response.
Whatever Cameron's issue is with the comic book movies, there is no escaping that both the Marvel Cinematic Universe and DC Extended Universe have helped fill the large gaps between Cameron's Avatar movies. Avatar may be the highest-grossing movie of all time, but audiences are still waiting for a second movie and the rest of its proposed sequels.
Despite Cameron's musings, there is still a huge fan base looking forward to Infinity War's release. Cameron may not be its biggest supporter, but Infinity War is tipped to have a Thanos-sized opening weekend of at least $200 million.
Directed by Joe and Anthony Russo, Avengers: Infinity War stars Robert Downey Jr., Chris Evans, Chris Hemsworth, Mark Ruffalo, Jeremy Renner, Scarlett Johansson, Paul Bettany, Anthony Mackie, Paul Rudd, Elizabeth Olsen, Tom Holland, Benedict Cumberbatch, Chadwick Boseman, Chris Pratt, Zoe Saldana, Dave Bautista, Bradley Cooper, Vin Diesel, Tom Hiddleston and Josh Brolin, among others. The film opens Thursday worldwide.