Marvel is offering a special deal for retailers on Ultimate Fallout #4, which is the first appearance of the new Ultimate Spider-Man, Miles Morales -- order 5,000 copies, receive a full page ad for their store in "upcoming Marvel comic books."
The notice is posted on Diamond's retailer website and says that the deal can apply to orders for both the first or second printing of the comic, "or any combination of the two." And orders must be placed between Aug. 25 and Aug. 29. Retailers who qualify will also receive one Ultimate Comics Spider-Man #1 Pichelli Sketch Variant, which is limited to just 20 copies total.
Here's the text, which doesn't offer many details on where exactly the ad will appear:
Order 5,000 copies of Ultimate Comics Fallout #4 (JUN110611D) or Ultimate Comics Fallout #4 Second Printing Bagley Variant (JUN118244D) -- or any combination of the two -- from August 25 through August 29, and you will receive a free full page ad for your store in upcoming Marvel comic books, either of your design or designed along with Marvel. Qualifying retailers will be contacted by Marvel to coordinate design of the ad.
Plus, you will get a free, extremely rare Ultimate Comics Spider-Man #1 Pichelli Sketch Variant, limited to a print run of 20 total copies. This offer is on a first-come, first-served basis as supplies are limited.
But wait! There's more. According to the notice, "One good variant deserves another, especially when it comes to the much-discussed, high profile comic that is Ultimate Comics Fallout #4." So Marvel is also offering retailers one free copy of the Ultimate Comics Fallout #4 Second Printing Sara Pichelli Variant for every copy of Ultimate Comics Fallout #4 Second Printing Mark Bagley Variant they ordered. That's two second printings for the price of one.
You have to wonder what drove this special deal -- did they overprint and are now trying to move copies with the reward? Or is this the first salvo in the upcoming fall chart wars that DC's 52 new issues will likely ignite? As noted earlier this week, the first issue of DC's relaunched Justice League has garnered initial orders of more than 200,000. The figure will make Justice League #1 the bestselling direct market comic of the year, knocking Ultimate Comics Spider-Man #160 and its 168,000 copies out of the top spot. Could this help push Ultimate Fallout #4 up to those numbers? And it's only August -- the real action should begin in September, which not only brings 51 more first issues from DC, but also Ultimate Spider-Man #1. It should be an interesting fall for chart watchers.
Ultimate Fallout #4 came out Aug. 3. A second printing is due Aug. 31. You can find a screenshot of Diamond's site after the jump.