This July, Marvel NOW! officially arrives, and Marvel Comics is throwing a special midnight celebration in order to mark the occasion. On July 13, participating retailers will release "Civil War II" #3 and "Marvel NOW! Free Previews Magazine" at the stroke of midnight.

According to the official press release,

Who will fall? That's the question on everyone's lips, as one of the biggest heroes in the Marvel Universe meets their end. Who is it and how will divide fans for years to come. It all happens in "Civil War II" #3 -- and you can be one of the first to find out! How can the heroes of the Marvel Universe survive after the unthinkable happens? As the war escalates to new heights, the table is set for Marvel NOW!

Plus -- fans in attendance will have a chance to get their hands on the "Civil War II" #3 Midnight Variant. Debuting at the midnight release and polybagged to conceal the identity of the fallen hero, this variant cover features artwork by none other than Marvel CCO Joe Quesada!

LOOK: Marvel Comics Debuts New "Marvel NOW!" Logo

Additionally, the "Marvel NOW! Free Previews Magazine" -- which arrives at no cost to fans, but is available only in comic shops -- offers a first look at the publisher's lineup of Marvel NOW! titles. The magazine will include "huge reveals, new titles, creator interviews and more."

All other Marvel titles that go on sale July 13 will also be available for purchase at midnight that day.