Official Press Release
New York, NY, September 20 In a move designed to help turn Marvel.com into one of the Internet’s top entertainment destinations, Marvel Enterprises, Inc. (NYSE: MVL) has hired Steve Milo as President, Marvel New Media. The announcement was made today by Bill Jemas, Marvel’s President of Publishing, Licensing & New Media.
Mr. Milo brings to Marvel more than 14 years of marketing experience, including the last five in online business development and management. In his new position, he will be responsible for developing, organizing and implementing the strategic direction of Marvel.com. This will include creating an appealing look and feel for the site, overseeing editorial content, and creating e-commerce, sponsorship and advertising programs designed to drive revenue.
“With our world renowned character library and our unmatched storytelling ability, Marvel has the potential to create one of the most innovative and exciting entertainment destinations on the Internet. With the addition of Steve, we believe we have the person who can effectively leverage our assets to fulfill our lofty vision for Marvel.com,” said Mr. Jemas. “Steve has a proven track record in managing companies, including Internet start-ups, and creating growth through innovative business models and marketing programs. Combining his enthusiasm for our content with his marketing knowledge makes him the ideal person to help us grow Marvel.com into one of the hottest places on the World Wide Web.”
Prior to joining Marvel, Mr. Milo spent five years in senior management positions at AnotherUniverse.com and Fandom. As the founder and president of Another Universe.com, a leading Internet e-commerce and content site for toys and collectibles, Mr. Milo built the site into a major destination, generating more than 800,000 unique monthly visitors, producing a 300% increase in year-to-year online sales, and building a database of more than 300,000 customers. Following the acquisition of AnotherUniverse.com by Fandom, Mr. Milo served as the company’s Executive Vice President of Sales. In this capacity, he developed the merchandise and e-commerce strategy for the company, and recruited key members of the senior management team.
Earlier in his career, Mr. Milo founded American Entertainment, a direct response catalog he built from scratch while in college. From 1986 1996, he built the company into an operation that generated more than $17 million in annual sales. In 1992, he was named a runner-up for Inc. Magazine’s “Entrepreneur of the Year.” His career path first crossed with Marvel in 1994 while at American Entertainment as his company entered into a joint partnership with Marvel to help them grow their catalog sales. This venture proved successful as from 1994-1996 American Entertainment helped build Marvel’s catalog business from 10,000 buyers to 250,000 buyers.
With a library of over 4,700 proprietary characters, Marvel Enterprises, Inc. (NYSE: MVL) is one of the world’s most prominent character-based entertainment companies. Marvel’s operations are focused in five divisions: entertainment (Marvel Studios), licensing, toys (Toy Biz), comic book publishing and Internet/New Media. Marvel facilitates the creation of entertainment projects, including feature films, television, home video and the Internet, based on its characters and also licenses its characters for use in a wide range of consumer products and services including video and computer games, apparel, collectibles, snack foods and promotions. Marvel’s characters and plot lines are created by its comic book division which continues to maintain a leadership position in the U.S. and worldwide while also serving as an invaluable source of intellectual property. For additional information visit the Marvel Web site at http://www.marvel.com.
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