Marvel Entertainment Chief Creative Officer Joe Quesada previously teased a "secret design project" he had been working on over the past month. This project has now been revealed as a special line of Adidas Speedfactory AM4 sneakers celebrating Marvel's 80th anniversary (as opposed to previous speculation it could have been a new logo for the House of Ideas.)
Per Sneaker News, two pairs of shoes have been revealed as part of the line. The "Marvel x Foot Locker x adidas AM 4 'Marvel 80 Vol. 1'" shoes feature the logo previously revealed by Quesada -- which is of a warped Marvel logo accompanied by Ben Day dots -- along with the number 80.
Meanwhile, the "Marvel x Foot Locker x adidas AM 4 'Marvel 80 Vol. 2'" sneakers are adorned with Marvel corner boxes featuring some of the publisher's most iconic characters.
Quesada's 80th anniversary Marvel sneakers will see an exclusive launch during New York Comic Con. They will be available at Foot Locker’s 34th St. Herald Square location on Friday, Oct. 4. The sneakers will then see a wider release two weeks later on Oct. 18, at which point they will be made available on FootLocker.com. Both pairs retail for $150 USD.
New York Comic Con 2019 runs from Oct. 3 until Oct. 6.