Marvel's Inhumans is the first television series to premiere in IMAX, but despite underwhelming box office numbers, Marvel's head of TV is hopeful they'll work together again in the future.
In a new interview with CBR, Loeb discussed Marvel's unique partnership with IMAX and what he hopes for going forward. "I can't speak to things that are being worked on, I can only tell you that our partnership with IMAX, particularly with Greg Foster has been nothing short of extraordinary. This was their idea. They looked at the landscape," Loeb explained.
The Executive Vice President of Marvel went on to discuss why IMAX approached Marvel TV with this innovative idea. "I don't think people know this, but there are certain weekends of the year. One of them happens to be, if you're in America, Labor Day weekend, where IMAX theaters are dark and there is no IMAX film that is playing during that time." Loeb said. "Even if Dunkirk is Dunkirk, by the time it gets to Labor Day it's not going to be in the theater anymore and so they came to us and said, 'We really want to try to create something that is a television experience, but bringing it on to an IMAX screen.'"
Loeb ended the interview discussing his thoughts on the Inhumans experience and whether he'd like to work together going forward. "We're making a television show, so the idea of being able to present ourselves in this tremendous arena is very exciting for us, and obviously if it's successful we would love to continue. But that's really as much IMAX's call as it is anything else." he said. "They invited us in to their house. We think that we served a gourmet meal and we certainly hope that they ask us back. We like dating them."
The first two episodes of Marvel’s Inhumans debuted in IMAX theaters on Sept. 1, kicking off a two-week run. On Sept. 29 the show will make its broadcast debut on ABC. The network will show the eight-episode first season of Inhumans in its entirety, including content from the first two episodes not seen in the IMAX run. The drama stars Anson Mount as Black Bolt, Iwan Rheon as Maximus the Mad, Serinda Swan as Queen Medusa, Ken Leung as Karnak, Isabelle Cornish as Crystal, Eme Ikwuakor as Gorgon, Mike Moh as Triton and Sonya Balmores as Auran.