Marvel’s Inhumans seemed destined for failure from the moment its IMAX two-part premiere tanked. With negative reviews continuing to hammer the show as soon as it began its eight-episode run on ABC, it would appear that there's no hope in sight after the show's ratings hit a series low on Friday night with its fifth episode, "Something Inhuman This Way Comes."
The property, which surprisingly got demoted from the big screen after being announced as part of Marvel Studios' Phase 3, barely managed a 0.4 adults 18-49 rating, with a total viewership of 2 million, as reported by Deadline. This is a drop of -0.2, the biggest demo drop on Friday -- tied with Once Upon A Time, which also dropped -0.2, compounding a miserable start to the weekend for ABC. While CBS, Fox and the CW all continued to perform steadily in the ratings report, it seems interest isn't picking up for the Marvel Cinematic Universe's take on the Royal Family as they try to survive on Earth.
Ironically, the show united Black Bolt, Medusa, Gorgon and Karnak, and hinted at a civil war back on Attilan after Maximus' coup, but while these plot threads are picking up, it seems the viewership isn't. Issues over the low-budget CGI, acting and overall aesthetic of the show as a cosmic tie-in to the MCU plagued the series from the onset, leading to rumors of cancellation after just one season, despite plans of a second season being touted.
There's also the possibility to tie into Agents of S.H.I.E.LD. which has Inhumans in its storyline and is expected to go even more galactic next season with the villainous Kree. However, as it stands, it doesn't seem Inhumans will be gaining new fans anytime soon.
Airing Fridays at 9 p.m. ET/PT on ABC, Marvel’s Inhumans stars Anson Mount as Black Bolt, Iwan Rheon as Maximus the Mad, Serinda Swan as Queen Medusa, Ken Leung as Karnak, Isabelle Cornish as Crystal, Eme Ikwuakor as Gorgon, Mike Moh as Triton and Sonya Balmores as Auran.