Marvel Entertainment Announces Super Hero Pet Program

Official Press Release

Marvel Entertainment, LLC, a global character-based entertainment company, announced today that is it expanding into the pet category for the first time with a Super Hero inspired pet program. Through a new licensing agreement with Fetch...for cool pets!, a unique line of Marvel Super Hero inspired pet toys, apparel and accessories will be unleashed at PetSmart®, the largest pet specialty retailer, beginning this week.

The line will feature a wide array of Marvel-themed pet products for dogs including toys and apparel. Additionally, a wide assortment of aquatic products will follow shortly after and all will be available in PetSmart stores in the United States, Canada and Puerto Rico as well as online at www.PetSmart.com.

PetSmart, Marvel and Fetch...for cool pets! will support the Marvel Super Hero pet program with an impactful marketing campaign.  Highlighting the campaign will be in-store signage, online promotions and a sweepstakes exclusively for PetSmart Facebook fans on www.facebook.com/petsmart.com.

"Marvel Super Heroes are a family affair and therefore, should include the family pet," said Jamie Kampel, Director of Licensing, Marvel Entertainment. "As we continue to look to expand the presence of the Marvel brand to new product and retail venues, the pet category is a natural extension. Fetch has developed a truly unique line, and having PetSmart on board as our premiere retail partner will enable us to make a huge statement for the Marvel brand in the pet category."

Steven Shweky, President of Fetch...for cool pets! added, "Fetch is approaching licensing from a different direction. Instead of using brands that would typically only appeal to children, Fetch has licensed brands that resonate with the 'pet parent.' Marvel is the perfect brand to reflect our approach."

About Marvel Entertainment, LLC

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.

About Fetch...for cool pets!

Fetch...for cool pets! is the manufacturer of a variety of innovative dog and cat products.  Pet Head™ is their most widely distributed specialty grooming brand sold in pet specialty stores, pet shops, and beauty salons all across America, Europe, Australia, Asia & the Middle East.  Fetch has expanded into the pet oral care, aquarium accessories, as well as several other pet categories.  Founded in 1982, Fetch...for cool pets! will continue to innovate with new product lines & brands as well as push the envelope on market reach.  To learn more about Fetch please visit www.pethead.com.

About PetSmart

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