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The success of Fantastic Four really changed Marvel's fortunes in the early 1960s. 1 / 8
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Stan Lee knew how to market. He used the letter column as a fan page. 2 / 8
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As the Marvel superhero line expanded, their books got more and more popular. 3 / 8
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Lee was quick to continue to make new letter columns. 4 / 8
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Even short-lived series like the Hulk got their own letter columns. 5 / 8
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This was a key to his marketing. However, it was a lot of extra work. 6 / 8
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So Lee actually asked fans if he could cut down to one centralized letter column! 7 / 8
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The fans vehemently opposed the idea and Stan backed down. How different that would've been! 8 / 8
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