The midnight release of Stephen King's Dark Tower: The Gunslinger Born #1 at nearly 150 retailers across the country is almost here and Marvel wishes all of the retailers participating the best of luck. Marvel is equally as excited as all the retailers and fans across the country and wants to wish unqualified success to every store participating.
"The response we have received from retailers participating in the midnight opening has been overwhelmingly positive. The mainstream attention it has drawn to the direct market and to this first issue is unrivaled in the recent history of the industry. Should this prove as successful as it appears it will be, I think we'll see more of this type of mainstream event happening in the future," said Marvel Senior VP of Sales David Gabriel.
The night of Tuesday, February 6th, comic stores across the United States will be opening their doors for a midnight release for the first time in comics' history. In a landmark moment for comics, Stephen King fans and comic fans will ring in Wednesday (also known as New Comics Day to comic fans) at 12:01 to get the premiere issue of Stephen King's Dark Tower: The Gunslinger Born.
Marvel also wishes to announce that due to the tremendous popularity of the variant cover program, each issue of Stephen King's Dark Tower: The Gunslinger Born will feature a sketch cover, as chosen by Jae Lee, and an all-new variant cover by one of the top artists in the industry. Issue #2 will feature a variant cover by superstar artist David Finch (New Avengers, Moon Knight) and the sketch cover by Jae Lee seen for the first time here. Stay tuned to Marvel.com for more on who the other variant cover artists will be.
For a list of retailers participating check out: http://www.marvel.com/news/comicstories.607.