Marvel Announces Same Day Digital Trial

CBR

By Kiel Phegley

Published Jun 4, 2010

Marvel Comics is releasing June's "Invincible Iron Man" Annual in its iPad application on the same day as it hits in comic shops across America, but how much will it cost?

In an unprecedented move, Marvel Comics today announced that it's testing the waters of same day release for its comics in stores and online with a simultaneous Direct Market and iPad release for the "Invincible Iron Man Annual" #1. Written by regular series scribe Matt Fraction with art by Carmine Di Giandomenico, the book with run 80 pages and hit on June 30.

While the print edition of the book will retail for $4.99, Marvel's official press release (posted below) did not say what the price of the comic would be on the iPad (the standard price for a 22-page comic on the device is $1.99). That price point -and the entire program - will doubtlessly be watched after by many brick and mortar comic book retailers, just as the experiment will likely serve as a barometer by which Marvel will gauge whether or not more comics (or even all their comics) will see a simultaneous release.

Read more below and check back to CBR News for more info on the move!

Official Press Release

Invincible Iron Man Annual Debuts In Stores & On Marvel Comics App

What is the true story behind Iron Man's greatest enemy, the Mandarin? Find out in the double-sized Invincible Iron Man Annual #1, from award-winning superstar writer Matt Fraction and fan favorite artist Carmine Di Giandomenico, available in both comic shops and through the Marvel Comics app on the same day! Fans can purchase the entire 80 page issue at their local comic retailer or purchase it on the Marvel Comics app, with all three chapters available the day the issue hits stores.

"We're pleased to offer readers two options to experience Matt Fraction's absolutely thrilling work on Invincible Iron Man," said David Gabriel, Senior Vice-President of Sales and Circulation. "Fans going to their local comic store can pick up the entire Invincible Iron Man Annual at a low price that day or all three chapters through the Marvel Comics app."

The true story of the Mandarin is finally revealed and Iron Man's world will never be the same! Don't miss Invincible Iron Man Annual #1, on-sale in comic stores and on the Marvel Comics app on June 30th!