With the launch of the "All-New, All-Different Marvel" initiative this October, Marvel Comics is going all out to make sure the debut of their first series, "Invincible Iron Man," is a big one. To ensure this, participating retail stores can opt in to hold a launch party for the first issue of "Invincible Iron Man," the flagship series by Brian Michael Bendis and David Marquez. On October 7, stores that opt to host a launch party will receive exclusive items, like first piece of the "Build Your Own Iron Man" promo item

Fans will be able to assemble a suit of armor for Tony Stark based on artist Dave Marquez's new design for the series. When all six pieces are folded and assembled, the Iron Man armor will stand nearly a foot tall. The first of six pieces will be available exclusively at "Invincible Iron Man" launch parties with the other five being made available with five other Marvel comics arriving in October.

In addition to the first installment in the "Build Your Own Armor" series, a number of other "Invincible Iron Man" promo items will be available at the launch parties, including "Invincible Iron Man" Invitational Postcards, "Invincible Iron Man" Skottie Young Lithographs, "Invincible Iron Man" #1 Exclusive Deadpool Sketch Party Variant by Yasmine Putri.

"Invincible Iron Man" #1 lands in stores on October 7.

Official Press Release

INVINCIBLE IRON MAN #1 Comes To Comic Shops For an Epic Launch Party!

Head to Your Local Comic Book Store to Experience the Biggest Launch of the Year!

All-New, All-Different Marvel kicks off in full force this fall, and Marvel is making sure all comic book stores worldwide are armed and ready for the new flagship Marvel title as INVINCIBLE IRON MAN #1 explodes into comic shops on October 7th! You won't want to miss comic superstar Brian Michael Bendis and red-hot artist David Marquez's opening salvo in their explosive new ongoing series. And Marvel is ready to make the launch one to remember. In addition to being first in line to purchase INVINCIBLE IRON MAN #1, fans will also be able to receive special items at participating retail stores, including the first piece of the exclusive BUILD YOUR OWN IRON MAN promotional item!

Launching alongside INVINICIBLE IRON MAN #1, the first piece of the BUILD YOUR OWN IRON MAN promotional item will allow fans to assemble their very own Iron Man armor. Based on artist David Marquez's new armor design, collect all six pieces, launching alongside Invincible Iron Man and five other October Marvel titles, fold and compile your very own Iron Man standing nearly a foot tall!

To ensure these parties are a massive sales success, each retailer opting into the event will receive exclusive INVINCIBLE IRON MAN Party promotional materials. Check your Marvel Mailer for more information on how to opt-in by 8/10 to ensure your store has these items.

"Make no mistake, INVINCIBLE IRON MAN is the flagship title for the new Marvel Universe," says David Gabriel, Marvel SVP, Sales & Marketing. "Brian and David are exploding out of Secret Wars with an exciting new beginning for the most recognizable super hero on the planet. This one is going to be BIG and we're backing our retail partners with access to all kinds of promotional materials, exclusive variants, cake toppers and more - everything they need to entice customers to suit up with Tony Stark!"

All qualifying retailers who opt in will receive the following as part of the INVINCIBLE IRON MAN launch:

Invincible Iron Man Invitational Postcards

Invincible Iron Man Build Your Own Iron Man Promo Item Piece 1 of 6

Invincible Iron Man Skottie Young Lithographs

Invincible Iron Man #1 Exclusive Deadpool Sketch Party Variant by Yasmine Putri

Mass media promotion around the launch of Invincible Iron Man and the associated parties

But that's not all! Retailers who qualify will also be eligible to order the INVINICIBLE IRON MAN #1 Deadpool Party Variant. Everyone loves Tony's new armor - even the Merc With a Mouth! From rising star Yasmine Putri, fans won't want to miss this exciting variant only available at the upcoming launch parties.

Strap in and suit up! Prepare for the marquee comic launch of the fall as Brian Michael Bendis and David Marquez armor up and bring you a new Iron Man for a new Marvel Universe. Don't miss the blockbuster INVINCIBLE IRON MAN #1 - on-sale October 7th !

INVINCIBLE IRON MAN #1 (JUL150696)

INVINCIBLE IRON MAN #1 LAUNCH PARTY OPT-IN (JUL150706)

Written by BRIAN MICHAEL BENDIS

Art & Cover by DAVID MARQUEZ

Deadpool Party Variant by YASMINE PUTRI (JUL150710)

Variant Covers by BRUCE TIMM (JUL150700), ADI GRANOV (JUL150702),

SKOTTIE YOUNG (JUL150703)

Action Figure Variant by JOHN TYLER CHRISTOPHER (JUL150704)

Hip Hop Variant by BRIAN STELFREEZE (JUL150699)

Design Variant by DAVID MARQUEZ (JUL150701)

Young Guns Variant Set by DAVID MARQUEZ,

SARA PICHELLI, MAHMUD ASRAR, NICK BRADSHAW

VALERIO SCHITI and RYAN STEGMAN (JUL150705)

Cosplay Variant Also Available (JUL150698)

For more on Marvel's Invincible Iron Man, please visit www.marvel.com. Join the conversation on Twitter with don't forget to follow us at @Marvel [www.twitter.com/Marvel]!